Monthly Archives: September 2015

Do You Have ‘Marketing Myopia’?

In 1960, a game-changing article appeared in Harvard Business Review entitled ‘Marketing Myopia’. More than half-a-century later, what the author Theodore Levitt said is as relevant as ever. He called, very simply, for marketing people to see their businesses through … Continue reading

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The Younger Boss Phenomenon

So, you have a boss who is younger (maybe much younger) than you. It happens to be today’s reality. The ‘millenium generation’ (in their 20s, 30s and 40s) are more and more in managerial positions. And the problem is, how … Continue reading

Posted in Leadership, Office tips, Teamwork, Younger Boss | Leave a comment