Category Archives: Offers

How conference rooms can play multiple roles

Most companies need a conference or meeting room. The question is, should a conference room be only for conferences? That would be limiting its usage, which is why we often see conference rooms being left empty for a long time, … Continue reading

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HOW TO BE AN IMAGE-MAKER

  With so many products and services in the market, what usually makes the difference is the image you project for your business. An image is a cluster of impressions and perceptions, often hard to define but it does influence the way … Continue reading

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Pitching your idea to investors …. in 30 minutes or less

              You have a great business idea. Very soon it will become clear to you that to turn that idea into concrete reality will mean raising capital. You will need to sell the idea to … Continue reading

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Choosing the right brand colours

The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response on both conscious and sub-conscious levels. Colour is an important element in a brand’s visual identity. Think of iconic brands … Continue reading

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Keeping your home-based business legal

Starting your own business may be triggered by a new year resolution – or there may be other considerations that may prompt you to start anew. It’s an exciting milestone – which might however become a ‘millstone’ if you don’t take … Continue reading

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TEST YOUR BUSINESS IDEA

So, you have a brilliant idea for a new product. But the idea is only the first step. It’s the spark that lights the fire. Just as a spark won’t burn in a vacuum, your business won’t survive without customers. To … Continue reading

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