Tag Archives: brand image

INVEST IN YOUR EMPLOYEES AND GET A GREAT ROI

There are some organizations that put employee training and development on the back burner. They do not see an immediate benefit and view investing in their employees as more optional than essential. They do not see the expense as worth … Continue reading

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HOW TO GROW YOUR CUSTOMER BASE

            At the heart of a successful business are satisfied customers. Growing that customer base is a challenge. But it can be done. Here are some tips that you can adopt to help your business grow. … Continue reading

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HOW TO BE AN IMAGE-MAKER

  With so many products and services in the market, what usually makes the difference is the image you project for your business. An image is a cluster of impressions and perceptions, often hard to define but it does influence the way … Continue reading

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Choosing the right brand colours

The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response on both conscious and sub-conscious levels. Colour is an important element in a brand’s visual identity. Think of iconic brands … Continue reading

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