THAT FIRST YEAR AS AN ENTREPENEUR

Remember your first year as an entrepreneur? Or would you rather forget it? That was when you let yourself get wet behind the ears and learnt many lessons, mainly through trial and error. Ouch, some things still hurt!                 Here are some lessons all new entrepreneurs- can benefit from. They […]

The Most Important Pricing Question

How well do your sales people know their customers? No, I’m not talking about knowing basic customer information or buying habits. Rather, I’m talking about knowing how each customer will react to price changes for each product or service they currently pay for. It’s about listening and constantly probing to find the answer to one […]