HOW TO GROW YOUR CUSTOMER BASE

            At the heart of a successful business are satisfied customers. Growing that customer base is a challenge. But it can be done. Here are some tips that you can adopt to help your business grow. 1. Focus on the right customers and do everything you can not only to keep […]

Boosting your Word-of-Mouth: Later Stages

1. Announcements. As you network, make sure the people who might potentially hire you or refer others to you are immediately informed when you offer new products or services or if you are expanding operations. The best way to do this is through press releases and announcements. In addition to submitting these to news outlets, […]

Boosting your Word-of-Mouth: Early Stages

1. One-page flyer. Have a brief overview of your business ready to pass along at all times in case you meet someone while networking who wants to quickly pass along your information to a prospective client he or she knows. 2. Q&A sheets. One of the quickest ways to learn about a person’s business as […]