Turning Problems into Opportunities

“In the middle of difficulty,” said Albert Einstein, “lies opportunity.” You have problems? Smile. Because in problems there are plenty of opportunities. One of the most important attributes of a successful person is the ability to turn problems into opportunities. Look at it this way: the very fact that something is a problem indicates that […]

Generating B2B and B2C Leads

How can you generate increasing business leads with virtually the same product and services portfolio to two different target groups – B2B (business-to-business) and B2C (business-to-consumer)? To begin with, let’s look at the essential differences between the two. With B2C, you sell directly to the consumer and your potential customers are usually buying products and […]