Do You Have ‘Marketing Myopia’?

In 1960, a game-changing article appeared in Harvard Business Review entitled ‘Marketing Myopia’. More than half-a-century later, what the author Theodore Levitt said is as relevant as ever. He called, very simply, for marketing people to see their businesses through a new pair of glasses. He asked them to shed the myopia of looking inward […]

The Younger Boss Phenomenon

So, you have a boss who is younger (maybe much younger) than you. It happens to be today’s reality. The ‘millenium generation’ (in their 20s, 30s and 40s) are more and more in managerial positions. And the problem is, how do their senior juniors cope with this phenomenon? ‘Young’ and ‘fresh’ outlooks are being seen […]