Can you get people talking about your business and your products without actually paying a fortune for publicity? Yes, you can. Here are some tried and tested ways to get the publicity you want – for free. Word-of-mouth publicity Word-of-mouth is an exciting possibility. This is an unpaid form of publicity in which satisfied customers tell other people about how much they like your product or service. People will spread the word about your product or service if it promises a new experience. It makes them look good for having communicated the news and it also makes them look well […]

In 1960, a game-changing article appeared in Harvard Business Review entitled ‘Marketing Myopia’. More than half-a-century later, what the author Theodore Levitt said is as relevant as ever. He called, very simply, for marketing people to see their businesses through a new pair of glasses. He asked them to shed the myopia of looking inward and question what business they were really in. One example Theodore Levitt gave was of the railroads experiencing a falling off in growth. They did not stop growing because the need for passenger and freight transportation declined, he pointed out. That need was growing and […]