INVEST IN YOUR EMPLOYEES AND GET A GREAT ROI
There are some organizations that put employee training and development on the back burner. They do not see an immediate benefit and view investing in their employees as more optional than essential. They do not see the expense as worth their while. They would be making a costly mistake. Investing in your employees will actually […]
HOW TO GROW YOUR CUSTOMER BASE
At the heart of a successful business are satisfied customers. Growing that customer base is a challenge. But it can be done. Here are some tips that you can adopt to help your business grow. 1. Focus on the right customers and do everything you can not only to keep […]
HOW TO BE AN IMAGE-MAKER
With so many products and services in the market, what usually makes the difference is the image you project for your business. An image is a cluster of impressions and perceptions, often hard to define but it does influence the way your clients or prospects think of your company and is an important deciding factor when it […]
Choosing the right brand colours
The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response on both conscious and sub-conscious levels. Colour is an important element in a brand’s visual identity. Think of iconic brands whose logos have withstood the test of time. Certain colours are immediately associated with various brands. […]