Choosing the right brand colours

The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response on both conscious and sub-conscious levels. Colour is an important element in a brand’s visual identity. Think of iconic brands whose logos have withstood the test of time. Certain colours are immediately associated with various brands. […]

Keeping your home-based business legal

Starting your own business may be triggered by a new year resolution – or there may be other considerations that may prompt you to start anew. It’s an exciting milestone – which might however become a ‘millstone’ if you don’t take some simple precautions to protect yourself legally. Here are some basic guidelines: Pick the right business […]