The Denim Drive, in collaboration with Denim Story, held at DBS Business Centre, Fort, Mumbai on the 2^nd of February was covered a lot by the Media. It was particularly on the Page 3 section in most of the Press.

Mumbai Mirror quoted Vanita Bhandari, Director of DBS Business Centres, saying, “I have been meaning to do this drive for a very long time. We want to make this an annual affair.

I like encouraging young entrepreneurs and when Masla Hemnani (owner of Denim Story) suggested this idea I was more than ready to help.”

DNA reported that during the event most celebs carried along their old denims in order to donate them towards a children’s charity as was the theme of the evening.

While FilmiCafe posted an excess of photographs of the entire event on their website.

Vanita Bhandari and Mela Hemnani played gracious hosts to guests most of whom had come dressed in denims to support the cause, such as Sophie Chaudhary, Rita Dhody, Nisha Zaveri and many more.

The Denim drive will continue until February 28. If you want to do your bit for a good cause, head to the Denim Story at Marine Drive.