When you pitch to investors or venture capitalists, assume that you are not going to have a lot of time. Investors constantly get pitched, so it’s important to catch their attention quickly and engage them by keeping it simple.
Here, we’ve listed the 10 components that investors care about the most and how you should approach them.
1. Cover Page
The cover page should have your logo, business name and a tagline. Your tagline should give insight into your company and be easy to remember, for example, “We are the Groupon for X.” Remember to include your contact information — you would be surprised how many people forget it. Especially if your deck was forwarded, it should be easy for a person to track you down.
Summarize all of the information before you present it, and use this opportunity to get your audience interested in your company. Talk up the most interesting facts about your business, as well as any huge milestones you may have hit.
Investors are not only putting money toward your idea, they’re investing in your team. It’s important they know the people who are going to make the concept successful. Make sure to include your background too, and how it relates to your new company. Highlight any of your team’s successful exits. Investors like to see that you can take a company to acquisition.
You need to be able to explain the problem your concept is going to solve. Further, you need to prove why investors should care about solving it with your product or service.
This is the value proposition you are bringing to the table. It should solve the problem you just mentioned. If you have a demo of your product, this is the time to show it. Include any case studies to show that your product has worked for existing customers.