Choosing a location for your business generally has three main considerations – proximity to customers, suppliers and employees. Other issues are easy transport and parking facilities,proximity to competitors and affiliated businesses which could impact your business. Depending on the nature of the business, you need a location with ready access to enough potential customers. How many people actually pass by? How many would walk in? Foot traffic can make a difference and even the side of the street on which the address is. Unless you provide only services, you will need to depend on suppliers – distributors, wholesalers, manufacturers […]
There is a little-explored idea that can give your business a competitive edge. And that is, making sure you have access to good conference venues. Meeting for business around a conference table is professional and a great image-booster. These days a video or Powerpoint presentation is essential to communicate what your business is about and the products and services you offer. Clients cluttering around your laptop just doesn’t create the right impression. A well-equipped conference room will enable you to project your presentation with greater impact. After the presentation has been shown, there can be discussion around the table and […]
Many business people are quick to generate ideas but slow to turn them into reality. How can you accelerate the process of scaling up without overloading your team? Here are some tried-and-tested ways: Small is beautiful There are many benefits of running a small, tight ship. It enables you to be more flexible and agile compared to large teams that spend hours just finding the right time to meet everyone concerned and when they do meet discussions go on and on. Stay small and focused and you will find that you can do big things with a small team. Walk […]
Imagine three or more participants in a conference room. Only,they are not in the same conference room. They are in a virtual conference room and are able to communicate with each other as if they were sitting in the same room right next to each other. That’s the wonder of video conferencing and it has completely changed the way people confer with each other. The 1964 World’s Fair in New York introduced this contraption – it was considered nothing more than that – which allowed people to communicate with one another even though they were miles apart.It was thought of […]
It is a true but uncomfortable fact of business life that as many as four out of five start-ups end in failure. Why do start-ups fail? Here are the seven deadly sins of start-ups. Make sure you don’t make the same mistakes. 1. Failure to develop products that meet a critical need. It’s one thing to develop technology that does something cool, perhaps something that’s never been done before. It’s another matter to deliver a complete product that meets a critical need better than the competition. This means developing the entire package – hardware, software, infrastructure, sales channel, promotion, customer […]
In the film Erin Brokowich, there is a scene which resonates with most women who juggle careers and family lives – particularly those compelled by circumstances to do so. Julia Roberts’ character Erin, a single mother who had been unemployed and is now trying very hard to keep her job, is driving when she gets a call. There was a big moment George (who is looking after her three kids when she’s working) tells her. Beth, her toddler, spoke her first word. She said, “Ball”, just like that. “My Beth?” asks Erin and stops to wipe away tears. Those who […]
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