The inimical correlation between work life and happy life has been a point of contention for years together. Especially, from the time when technology entered our lives, the hunt for the right balance is turning into an endless pursuit. Work is important. Our income ensures we have food on the table, shelter, and a free hand to spend money on life’s essentials. A bit of saving or investment allows us to spend on entertainment, vacations, etc. But does having a lot of money make you happy? Of course, money is necessary for survival and to maintain a fairly good lifestyle. […]
Today’s technology allows people to be more flexible about where and when they work, which makes remote working increasingly popular. How can you maintain the same level of productivity—or even a higher level — away from the office? Here are some tried-and-tested tips. Get a headstart by starting work early Start working an hour or two earlier than other people in your team. You’ll have more time to focus without phone calls coming in – and you’ll be able to cope with the day better if you’ve already put in a huge chunk of work. Set a schedule When you […]
Everyone has 24 hours in the day. Yet there are people who get much more done in the day than others. Here are ways in which you can make the most of your 24 hours. Plan your day Spend a few minutes every night to plan what you are going to do the next day. Prioritise your tasks into A B C D levels of importance. Tackle the A tasks –the toughest and the most important, not necessarily the most urgent—first. Don’t go on to B until you’ve finished A …and so on. Remember the 80:20 ratio. If there are […]
“I can get no satisfaction … I tried and I tried and I tried.” Rohit Kapur might well think this song was written with him in mind. He bought an expensive music system from a reputed dealer. The salesman was all smiles as he demonstrated the features, swiped Rohit’s credit card and, still beaming, said: “Contact us if you have any problem. Have a nice day.” Rohit did not have a nice day. Making himself a cup of coffee and excitedly unpacking the music system he had paid more than he had budgeted for, he ran into a wall. The manual wasn’t user […]
How can you generate increasing business leads with virtually the same product and services portfolio to two different target groups – B2B (business-to-business) and B2C (business-to-consumer)? To begin with, let’s look at the essential differences between the two. With B2C, you sell directly to the consumer and your potential customers are usually buying products and services for themselves or for close friends and family. They are the decision-makers themselves and are motivated by such factors as money-saving deals, comfort, convenience and aesthetics. Quite often, they tend to make decisions on impulse. The B2B target group is far more complex. Impulse […]
