The seven deadly sins of start-ups

It is a true but uncomfortable fact of business life that as many as four out of five start-ups end in failure. Why do start-ups fail?  Here are the seven deadly sins of start-ups. Make sure you don’t make the same mistakes. 1. Failure to develop products that meet a critical need. It’s one thing […]

THE COST OF GETTING THAT NEW CUSTOMER

So, you got a new customer? Congratulations! But have you stopped to think what just that new customer cost you? Perhaps you should wait on passing the champagne around till you consider the matter carefully. “You can’t manage what you don’t measure” is good advice. Is that new customer getting you good or poor Return […]

GETTING APPRECIATION FOR YOUR WORK

“Thank you.” These are the two most powerful words an employer can use to motivate his people. But they are often just used mechanically, not as if they meant to show real appreciation. But look at the power of those words. They can encourage, they can motivate, they can earn loyalty and retain talent. “I […]

CAN WOMEN HAVE IT ALL?

In the film Erin Brokowich, there is a scene which resonates with most women who juggle careers and family lives – particularly those compelled by circumstances to do so. Julia Roberts’ character Erin, a single mother who had been unemployed and is now trying very hard to keep her job, is driving when she gets […]

Turning Problems into Opportunities

“In the middle of difficulty,” said Albert Einstein, “lies opportunity.” You have problems? Smile. Because in problems there are plenty of opportunities. One of the most important attributes of a successful person is the ability to turn problems into opportunities. Look at it this way: the very fact that something is a problem indicates that […]

10 Things to Include in Your Startup Pitch Presentation I

6. Marketing/Sales You’ll want to show the market size for your product. This can include profiles of target customers, but be prepared to answer questions about the cost of acquiring these customers. Not knowing this information is a red flag to investors. If you already have sales, you can discuss your growth and forecast future […]

10 Things to Include in Your Startup Pitch Presentation

When you pitch to investors or venture capitalists, assume that you are not going to have a lot of time. Investors constantly get pitched, so it’s important to catch their attention quickly and engage them by keeping it simple. Here, we’ve listed the 10 components that investors care about the most and how you should […]