The smart way to get on the fast track to growth
Many business people are quick to generate ideas but slow to turn them into reality. How can you accelerate the process of scaling up without overloading your team? Here are some tried-and-tested ways: Small is beautiful There are many benefits of running a small, tight ship. It enables you to be more flexible and agile […]
Choosing the right brand colours
The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response on both conscious and sub-conscious levels. Colour is an important element in a brand’s visual identity. Think of iconic brands whose logos have withstood the test of time. Certain colours are immediately associated with various brands. […]
Keeping your home-based business legal
Starting your own business may be triggered by a new year resolution – or there may be other considerations that may prompt you to start anew. It’s an exciting milestone – which might however become a ‘millstone’ if you don’t take some simple precautions to protect yourself legally. Here are some basic guidelines: Pick the right business […]
The pros and cons of carbon credits
A carbon credit is a permit that allows the holder to emit one ton of carbon dioxide. Credits are awarded to countries or groups that have reduced their green house gases (GHG) below their emission quota. Carbon credits can be traded in the international market at their current market price. The carbon credit system was ratified in […]
GOODBYE TELEGRAM, HELLO TWITTER
CONDOLENCES ON THE DEATH OF TELEGRAM IN INDIA. This was among the last telegrams sent from the Central Telegraph Office (CTO), Mumbai. Thousands of people crowded telegraph offices around India to send their last telegrams as the government shut down the 163-year-old service on July 14, 2013. It marked the end of an era.The telegram […]
Questions to ask when designing an office
We spend more than 50% of our time working. So it makes sense to plan your office space carefully. The changing and constantly evolving work environment underlines the fact that old office designs must give way to the new. Here are some key questions to ask when designing your office: Do I want to encourage […]
TEST YOUR BUSINESS IDEA
So, you have a brilliant idea for a new product. But the idea is only the first step. It’s the spark that lights the fire. Just as a spark won’t burn in a vacuum, your business won’t survive without customers. To make sure your customers will be as excited as you are about your idea, hit the […]
The wonder of video conferencing
Imagine three or more participants in a conference room. Only,they are not in the same conference room. They are in a virtual conference room and are able to communicate with each other as if they were sitting in the same room right next to each other. That’s the wonder of video conferencing and it has […]
The seven deadly sins of start-ups
It is a true but uncomfortable fact of business life that as many as four out of five start-ups end in failure. Why do start-ups fail? Here are the seven deadly sins of start-ups. Make sure you don’t make the same mistakes. 1. Failure to develop products that meet a critical need. It’s one thing […]
THE COST OF GETTING THAT NEW CUSTOMER
So, you got a new customer? Congratulations! But have you stopped to think what just that new customer cost you? Perhaps you should wait on passing the champagne around till you consider the matter carefully. “You can’t manage what you don’t measure” is good advice. Is that new customer getting you good or poor Return […]